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Australia's favourite sportsbook. Exclusive promo code MAXIMUMBONUS for up to $500 in bonus bets. Exciting offers every week.

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Our independent review of, is no-nonsense and aims to tell you exactly what we like and dislike about the Australian arm of Ladbrokes PLC.

Ladbrokes PLC have more than 125 years of experience in the betting industry and branched out into Australia in 2013 with Ladbrokes Australia.

They got hammered by punters in the first year when offering double the odds on all Group 1 races during the 2013 Melbourne Spring Carnival, but to their credit they didn’t pack up with their tail between their legs, and instead continued to offer customers fantastic deals.

We have also managed to squeeze a bit extra from Ladbrokes Australia and get an exclusive promo code for you which automatically activates a Bonus Bet of up to $500 if you register a new account with the promo code MAXIMUMBONUS.
100% Australian

Although hails from British operator Ladbrokes PLC, they are far from the same. Think of fast food giant Burger King branching into Australia with Hungry Jacks – sure they similar in nature, but they cater to a different market and their products are designed accordingly. This is what makes them successful.

Ladbrokes Australia is exactly the same and they clearly did their homework before entering the Australian bookmaking landscape in order to give Australian punters what they want – and what we want are good prices, promotions and a hassle free wagering experience.

The Australian business is managed locally with offices in Sydney, Melbourne and Brisbane by a team of veteran betting experts and traders.

Ladbrokes' main focus is on horse racing, but having heard the cry from the Australia public, they have ensured punters also have an impressive array of AFL, NRL, soccer, tennis, cricket, golf and even many more sporting markets to punt on.
Ladbrokes VISA Card

For punters that want instant access to their cash, the Ladbrokes VISA Card is a must. Once you’ve applied for and activated your new Ladbrokes VISA Card, you can simply transfer winnings to your card and withdraw at any ATM. Just like any other VISA card, you can use PAYWAVE, shop online, use the card overseas or just withdraw cash from your closest ATM.

Ladbrokes InfoHub

Ladbrokes InfoHub is set to be the best friend of punters with the bookmaker. The innovative product has an amazing array of data and information available at the press of a button. The Ladbrokes InfoHub is available on racing and sports events with a wide range of information available, split into a number of different categories - the overview, form guide, featured bets, fluctuations and bet tracker. The combined info helps punters make informed decisions before placing their bets.

Ladbrokes Odds Boost

Ladbrokes Odds Boost looks set to be one of the most popular features with racing punters following the launch of the product. It does exactly what you would think it might, boosts the price of any runner in any horse racing, harness racing or greyhound racing event. Punters can get one Odds Boost a day - enhancing the price on their bet. That bet can be on one of the day's races or an event coming up in the next few days or weeks. So long as Ladbrokes have a market, you can tap the Odds Boost button and get inflated odds for that runner. Remember, choose wisely whether to accept the odds. You've got one boost per day to use.


Once you've claimed your welcome bonus of up to $500, you can continue to take advantage of Ladbrokes’ weekly racing and sports promotions.
If your first fixed odds win bet comes second in the selected race each day, you’ll get your stake back as a bonus bet. Max bonus $100.
If your first fixed odds win bet comes second in the selected race each day, you’ll get your stake back as a bonus bet. Max bonus $100.
If your first fixed odds win bet comes second in the selected race each day, you’ll get your stake back as a bonus bet. Max bonus $100.
Your chance to win up to $1000 in bonus bets every day.
The daily Daily Bonus Bet Challenge promotion is your chance to win a bonus bet every day! Entry is free for all punters, all you need to do is qualify each day and get your Daily Bonus Bet Challenge selections in before the first race of the daily chosen locations.
Simply choose a runner to place in each race at either the harness, thoroughbred or greyhound meeting for your chance to win up to $1000 in bonus bets every day!
New Customer Offer

When you open a new account on be sure to enter our exclusive promo code MAXIMUMBONUS in order to activate the best available welcome bonus. Right now you can get up to $500 in bonus bets so it's a great time to get started with a bankroll of $1000 for half price.
Once you place your first deposit of up to $500, Ladbrokes will match your amount to 100% giving you up to $500 in bonus bets right away.*

*The offer is unfortunately not available to residents of NSW, WA, VIC and SA.
Wagering Requirement

You must be aged 18 years or over to bet and participate in this promotion 
Correct promo code must be entered
First bet must be made on the same day as registration
Qualifying bet must be a single of $15 or more placed on any sport
Only the win part of each-way bets qualify
Odds and Markets

Ladbrokes’ odds are highly competitive and you can rely on brand and quality of service to make your betting experience a superior one. Ladbrokes are not known for offering market leading prices, but their 20 percent bonus on nominated feature races generally gives you the best price on offer. What you can expect is a super-fast pay-out, exciting money-back-specials, 'freak' price enhancements and attractive specials throughout the AFL and NRL season.

For horse racing fans, Ladbrokes’ ‘Favourite v Field’ market gives you the option to back ‘Any Runner Except’ – meaning if the favourite loses, you win.

Another unique feature of Ladbrokes’ horse vast array of racing markets is the ‘Pick Your Own Odds’ option. This market is available on selected races and allows you to get the best possible price on a horse you know is a certainty by picking the margin that it will win by and increasing your odds.

Ladbrokes LivePlay

Ladbrokes LivePlay was launched in late 2015 and offers customers the easiest and quickest way to place in-play bets. Easy to use, the new feature allows bets to be placed on live in-play markets without the need to speak to an operator.

Using the latest technology, bets are placed in just three clicks with with Ladbrokes digitally synthesising your voice to confirm bet placement. It is available on all platforms - desktop punter, an Android or iPhone user - and will revolutionise the way bet on live markets.

The site is easily one of the fastest on the market and is so easy to navigate. Everything you need to access is visible from the home page and you can quickly choose between "Racing", "Sports", "Novelty" and "Promotions."

For the less experienced punters, check out their helpful "How To,” “Tipping" and “Blog” sections if you're not quite sure on what to place your next bet on.


The neat looking app loads immediately and is easy to use with four main functions across the screen of your mobile device. Once you have logged in, select ‘Next To Go,’ ‘Racing,’ ‘Sports’ or ‘Promos’ to find what you are looking for. Unlike other betting apps, the race countdown is in real time and shows how many minutes and seconds are left before your event.
Live Streaming

Ladbrokes offer live streaming of sports events - although it isn't the great selection you will ever see. They don't have the same array of sports as Bet365, who stream up to 40,000 events a year, but if you're looking for some tennis, soccer or basketball to watch, for example, Ladbrokes do have some daily action.

Customer Service

Open from 8am - 11pm daily (QLD time)
Quick responses to email queries
Comprehensive FAQ section
Friendly phone service agent

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