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Stan James Review
Racingbase Editor Verdict      

Why you should read this Stan James review

  • Get the inside scoop on Stan James
  • Understand the Stan James new user bonus offer
  • Read Racingbase's verdict on Stan James
Read our Stan James reviewBet with Stan James now

Hits

  • Excellent In-Play service, providing tight margins in real time.
  • Website interface is attractive and easy-to-navigate 
  • Generally provide extra value to customers with enhanced odds and special markets

 

Misses

  • Their focus is very much on UK-based sports – expect less markets and worse odds for European events
  • Have been known to limit winning customers

User Ratings

     

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Stan James

Summary

Relatively new to the world of betting, Stan James has only a small number of shops in the UK and concentrate mainly on using the internet to grab punters’ attention.

Stan James have built their reputation based on value prices and especially, their In-Running betting which, aside from Betfair, is considered the best in the country. The Gibraltar-based firm offer Best Odds Guaranteed for all British racing and also offer better value to their horse racing customers through their own Board Prices.

When you sign-up to StanJames use the code MAXIMUMBONUS to secure the top bonus from the firm of £150 free!  

New Customer Offer

How do I get my £150 in free bets?

You receive your Stan James free bets in a simple five-stage process. Here's how it works:

£10 free bet - To get your first free bet (£10), they'll match your first Qualifying Bet up to a maximum value of £10.
£20 Free Bet - To get your second free bet (£20), they'll match the average of your next two Qualifying Bets up to a maximum value of £20.
£30 Free Bet - To get your third free bet (£30), they'll match the average of your next three Qualifying Bets up to a maximum of £30.
£40 Free Bet - To get your fourth free bet (£40), they'll match the average of your next four Qualifying Bets up to a maximum of £40.
£50 Free Bet - To get your fifth free bet (£50), they'll match the average of your next five Qualifying Bets up to a maximum of £50.

Wagering Requirement

A "Qualifying Bet" is a bet at odds of 1/2 (1.50) or greater.

Background

Stan James is a privately run bookmaker that originally began with a small group of betting shops in Berkshire. Founded by bookie Steve Fisher in 1973, Stan James continues to be family run and Steve's son Peter is the MD.   There was never a real bookie called Stan James, Stan is the combination of Steve's name and his wife's name Ann.

Stan James has only a small number of shops in the UK and a larger internet and telephone betting operation in Gibraltar which handles millions of pounds of bets per day. During the past ten years, Stan James have built a reputation for innovative markets, value prices and especially In-Running betting.

Stan James has customers around the world but is particularly active in the UK, the Czech Republic, Canada, Germany, Greece, Israel, Italy, Spain and Sweden.  In the UK StanJames sponsors the prestigious King George VI Chase at Kempton Racecourse.

Odds and Markets

Stan James are consistently competitive with their odds across a range of sports, not just a select few. They have a solid trading department across the board and one will regularly find a stance which sets them apart, such as even money on both teams in a rugby handicap bet or an enhanced accumulator on the football. They’re always looking to try and provide customers with value.

Stan James should also be respected for the range of markets offered, especially as they often highlight how many additional propositions are available next to a match or event. Their In-Running product is also one of the best in the industry, while their In-Running betting diary is also very useful and easy-to-understand. The only downside is that their offering tends to appeal more to UK punters than those further afield.

Website

There is no question that Stan James are on the money as far as their website is concerned. The homepage is aesthetically pleasing to the eye, with a list of sports in a left-hand menu, the latest upcoming events featured in the middle of the page, with fast links available to events that are about to start on the right-hand side. Thanks to the use of drop-down menus, navigation around the website is excellent, while the bet slip function is neat and easy-to-understand. Top marks all round.

Customer Service

It’s a well-run organisation and this is certainly reflected in their customer services who are prompt to respond to emails and unerringly helpful over the telephone.

Customer Service Email

service @stanjames.com

Customer Service Telephone Number

08000 35 11 36 (from the UK)


Sign Up Offer

Get a free bet with StanJames.com

Promotions

Stan James has a generous account opening offer where they will match your first deposit up to £150

To claim this offer use the Stan James promotion code

MAXIMUMBONUS

On the sign up form and you will qualify for a £150 free bet.

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