As you’d expect from one of the biggest high-street bookmakers in the country, Ladbrokes play a very strong hand in horse racing betting and offers. 

Ladbrokes are a long-established player in the betting industry and there is plenty to like about the bookmaker fondly known as the Magic Sign. They have made great strides with their website so that it’s now quick and user-friendly and customers love betting with such a big and popular brand, especially as they know that Ladbrokes are part of the furniture.

The firm offer Best Odds Guaranteed on every race in England and Ireland, early and competitive prices, but have also introduced a new betting innovation called SP Boost.

In essence this means that Ladbrokes will, each day select four key races where they will pay enhanced odds on whatever bet is made. The enhancements are equal to that of the next price up, meaning that if the SP is 2/1 they will pay out at 9/4 and if the SP is 7/2 they will pay you 4/1, giving a much greater return for your bet. This can proves popular and profitable if you are betting on accumulators with the Magic Sign.

When you sign-up with Ladbrokes you are asked on the sign-up form whether you have a Ladbrokes Promotion Code or RAF/ID.

When you sign-up to Ladbrokes you are asked on the sign-up form whether you have a Ladbrokes Promotion Code or RAF/ID. Make sure you enter code FB50 and you will qualify for an exclusive £50 free bet!

New Customer Offer

When you sign-up to Ladbrokes you are asked on the sign-up form whether you have a Ladbrokes Promotion Code or RAF/ID. Make sure you enter code FB50 and you will qualify for an exclusive £50 free bet!

Wagering Requirement

None

Background

Ladbrokes are arguably the biggest bookmaker in the world and one of the most reputable brands in the betting industry. They appear to be at the forefront of many legal cases opposing the state monopoly of several different countries. In the UK, Ladbrokes have over 2,000 betting shops and are listed on the FTSE 100 Index. They have been established since the 1950’s and their online service has been available since 2000.

Odds and Markets

The ‘Magic Sign’ aren’t renowned for their competitive odds and instead rely on brand and quality of service to bring in and retain customers. It’s very rare that they’ll be best price about a particular player, team or horse, although you can guarantee a fast pay-out if your selection wins. It’s fair to say that, due to the huge UK shop presence, their racing product is currently superior to football and other sports.

The firm do give punters the chance to take the market leader out of the equation by betting without the favourite.  They also offer Best Odds Guaranteed on all UK and Irish horse races. If you take an early or board price and the SP return is bigger, they'll pay you at the better odds!

Football punters will be satisfied with the wide range of markets on the big matches, while they have a dynamic In-Play product for betting on football, cricket, tennis and rugby. They cater for a wide range of less-popular sports and also get a gold star for their volume of special markets.

Website

Considering the size and stature of Ladbrokes, their website experience leaves a lot to be desired. Like Coral, if your betting market is available through a ‘fast link’ on the neatly-presented homepage, you’re in luck. However, delving deeper to find a market can be an arduous experience, with too much of the homepage devoted to features and In-Play betting. Football matches are initially bunched together in a big coupon, while the racing section is slightly easier with every race highlighted as soon as you select the sport.

Customer Service

Customer service is 24/7 and is very dependable, with staff very quick to respond to customer email queries. The ‘Contact Us’ section is currently misleading as it gives the impression there is Live Support but instead only has email and telephone support, along with a list of FAQ’s.

Customer Service Email

care@ ladbrokes.com

Customer Service Telephone Number

+44 208 429 7971

Sign Up Offer

• Racingbase readers are eligible for an exclusive free bet.
• To claim this bet all you have to do is join Ladbrokes via links on Racingbase

Promotions

Best Odds Guaranteed on every horse and greyhound race - every day!

When you place your bet with Ladbrokes, take the price on your selection - and if the SP is bigger they will pay you out at the bigger odds! This offer includes Board Prices, Ladbrokes Early Prices, singles and multiples as well as Showcast bets. For example, if you take 3/1 Early Price and your selection wins at 4/1, you get paid at 4/1!

Live Streaming Details

Ladbrokes streams live UK & Irish horse racing and offers users access to live streaming football. Leagues covered include Serie A and La Liga games.