Bet365 is regarded as being one of the best bookies in the business when it comes to horse racing betting and the firm were one of the first to offer their customers 'Best Odds Guaranteed' on every horse race – every day.

They also have a set of featured races each day and if you back any single winner at 4/1, you can have a free bet to the same stake on the next bet365 featured race. 

It means that if you are backing those winners, they'll keep giving you free bets!  Similarly, if you back any single winner at 4/1 or more on a UK or Irish race televised live on Channel 4, they will match your bet on the next televised race, an idea that can prove very profitable when you are watching the action from the comfort of your own home.

Early prices on every UK and Irish horse race, showcasts exclusives, enhanced place terms and no more 5p rule four deductions ensure that bet365 remain one step ahead of many of their rivals and the firm's horse racing archive offers customers the chance to watch replays and study the form in great depth.

New Customer Offer

Upon registering, customers can claim a 100% deposit bonus up to £200 (or currency equivalent). Make a deposit of £10 or more and you will be entitled to a 100% bonus on your qualifying deposit up to a maximum of £200.

Wagering Requirement

To bet with your bonus, simply play through the amount of your deposit once on the sports and markets of your choice. You will need to play through your deposit and bonus three times prior to making a withdrawal.

Background

Bet365 can now lay claim to being the biggest bookmaker in the world. They differ from many of the other big global brands in that they are a private business which are owned almost exclusively by the Coates family, all of whom are based in Stoke-on-Trent, England. Chairman Peter Coates founded the company in 1974, although the day-to-day operations are now controlled by COO Denise Coates and CEO John Coates (the son and daughter of Peter).

Bet365 was previously Northern Racing, a collection of betting shops based around the north-west and Midlands area, although they set up a telephone betting business in the 1990’s and identified that an online operation would be the way forward, something which saw them sell several hundred retail outlets to Coral in 2005. Bet365 now have several million customers and employ over 1,000 people, most of whom are based at their Stoke-on-Trent HQ.

Odds and Markets

Bet365 offer early prices on every UK & Irish horse race and the firm have made SPs a thing of the past with Best Odds Guaranteed betting.  When you place your bet, take the price on your selection - and if the SP is bigger they will pay you out at the bigger odds.  They also offer Enhanced Place Terms on selected races throughout the year meaning that there is plenty of value for each-way punters.

Another one of bet365's major plus points are their competitive odds and the sheer range of sports and markets offered. For football, they bet to 107% on all the major European leagues, offer up to 40 pre-match markets, while they cover every Premiership match In-Play.

On the downside, bet365 have a reputation for limiting winning customers.  Although every firm tends to operate this policy, bet365 are one of the worst culprits for clamping right down on punters who are on a winning run.

Website

The bet365 website prides itself on being one of the fastest in the industry and it certainly services customers wanting to deposit and place a bet just before an event begins. The lay-out is clear and uncomplicated; the latest In-Play events dominate the homepage with the vast array of pre-event sporting markets only a couple of clicks away. The layout of the markets is very neat and organised and the recently-added bet slip functionality make placing a bet a piece of cake.

Customer Service

Bet365 offer 24/7 customer service, including a Live Chat facility. There can occasionally be a delay when using this, depending on the day and time of contact. They also operate a friendly and efficient telephone and email support network.

Customer Service Email

support@ bet365.com

Customer Service Telephone Number

0044 (0)1782 684 757

Sign Up Offer

You can get up to £200 or currency equivalent FREE when you open an account with Bet365 via links on Racingbase.

Promotions

There are many offers running right now at bet365. Here are a selection of their most popular horse racing promotions:

Bet365 Price Promise

Every week bet365 ensure that you can make the most of all the horse racing action shown on Channel 4 or the BBC.  The firm will constantly update their prices for all races shown live on the two channels to ensure that they offer the best price on every horse running.

Best Odds Guaranteed on every horse and greyhound race - every day!

When you place your bet with bet365, take the price on your selection - and if the SP is bigger they will pay you out at the bigger odds!

Channel 4/1 Free Bet Offer
Back any single winner at 4/1 or more on a UK or Irish race televised live on Channel 4 and bet365 will give you a free bet to the same stake on the next live Channel 4 race.

If your free bet also wins at odds of 4/1 or more, you qualify for a free bet on the next live Channel 4 race. Keep backing those winners and the firm will keep giving you free bets!

Pay out on Disqualified Horses

Bet365 will pay out on both the disqualified horses and the official winner on all win and each way bets on Horse Racing in the UK and Ireland. Now includes bets placed ante-post. No more waiting for a steward’s enquiry - first past the post is the winner!

No More 5p Rule 4 Deductions

When a horse is withdrawn at odds of between 10/1 and 14/1, bookmakers normally make a 5p in the £ deduction to winnings. bet365 has abolished the first such deduction in any race.

Live Streaming Details

Bet365 streams live UK & Irish horse racing and offers users access to live streaming football. Leagues covered include Serie A and La Liga games.