Bet365 are regarded as being one of the best around for horse racing betting and were one of the first to offer Best Odds Guaranteed on every horse race – every day.
They also have a set of featured races each day whereby if you back any single winner at 4/1 or more on one of these races, you can have a free bet to the same stake on the next bet365 featured race.
It means that if you are backing those winners, they'll keep giving you free bets! Similarly, if you back any single winner at 4/1 or more on a UK or Irish race televised live on Channel 4, they will match your bet on the next televised race, an idea that can prove very profitable when there is televised racing.
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Hits
- Quick, easy-to-use website taking you to wide range of markets
- Strong In-Play betting service, covering virtually every live event.
- Very reputable brand, fair-minded and efficient customer service.
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Paddy Power, considered one of the best bookmakers for thinking outside of the box, offer typically strong incentives if you choose to bet on horse racing with the Irish firm.
Unsurprisingly they offer Best Odds Guaranteed on all of their races and should be applauded for being one of the first bookmakers to get their early prices up on the board. As well as paying out on both disqualified horses and the official winner, the offer their own betting markets, unavailable with other bookies.
These include betting without the favourite, InsureBet, a way of getting money back if your horse finishes second or third and Match Bets between two different horses.
Join Paddypower today and they'll give you a £50 free bet Read full review »
Hits
- They have some excellent traders who provide tight odds and a vast range of markets
- Ridiculously early pay-outs – sometimes on matches which haven’t yet taken place! Superb range of special bets
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Arguably the biggest betting firm in Britain, the pressure is on William Hill to stay top of the pile and they do so by claiming they offer more top prices than the competition. This is focused more on football odds but they are more than competitive with their horse racing prices. They promote betting with a difference and each day line up a host of daily specials ranging from match bets and enhanced doubles to winning distances & favourites betting. Understandably, they also offer Best Odds Guaranteed on UK and Irish racing - every race, every day.
When you sign-up to William Hill you'll get £25 free matched at 100% Read full review »
Hits
- Very simple and easy-to-use website interface
- A strong reputation for being safe, secure and well-established
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As you’d expect off one of the biggest high-street bookmakers in the country, Ladbrokes have a very strong hand in horse racing betting and offers. They too offer Best Odds Guaranteed on every race in England and Ireland, early and competitive prices, but have also introduced a new betting innovation called SP Boost. In essence this means that Ladbrokes will, each day select four key races where they will pay enhanced odds on whatever bet is made. The enhancements are equal to that of the next price up, meaning that if the SP is 2/1 they will pay out at 9/4 and if the SP is 7/2 they will pay you 4/1, giving a much greater return for your bet. This can proves popular and profitable if you are betting on accumulators with the Magic Sign.
Use the Ladbrokes promotion code / RAF ID MAXIMUMBONUS when you sign-up to Ladbrokes to get their top bonus.
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Hits
- They are a massive betting company and, as such, they’re pretty much the safest ones to bet with.
- Strong customer service, always seems to be well-manned.
- Huge range of languages available and plenty of European focus on sports and markets
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One of the first on the scene when it came to high-street bookmaking, Victor Chandler pride themselves on customer loyalty and are high up there in horse racing betting with the regular specials they offer punters. The firm guarantee at least three racing offers a week as well as being one of the first with their early prices, up as early as 10am every day. Like some other bookmakers, they also pay out on both the disqualified horse and the official winner if there is drama on the course.
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Hits
- You won't find your account restricted if you hit a winning run
- Impressive range of Asian Handicap markets (where margins are traditionally tighter than normal odds)
- A bookie who look after their customers in terms of cashback offers and good customer service
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Regarded as one of the ‘Big Three’ bookmakers in the UK (along with Ladbrokes and William Hill), the pressure is on Coral to at least match their rivals horse racing betting incentives and they were also one of the first to introduce the idea of Best Odds Guaranteed, on every race in England and Ireland – every day.
As well as making SPs a thing of the past, the firm also offer punters an exciting idea that sees them refund 10% of any losses back to your account at the end of each month. This means that if you have a bad month betting, it’s not all doom and gloom.
PLUS you will get £20 FREE when you join Coral via links on Racingbase
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Hits
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One of the most familiar and respected names in the British bookmaking industry with over 75 years experience.
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First-class racing service, incorporating competitive odds and enhanced place-terms.
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Relatively new to the world of betting, Stan James has only a small number of shops in the UK and concentrate mainly on using the internet to grab punters’ attention.
Stan James have built their reputation based on value prices and especially, their In-Running betting which, aside from Betfair, is considered the best in the country. The Gibraltar-based firm offer Best Odds Guaranteed for all British racing and also offer better value to their horse racing customers through their own Board Prices.
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Hits
- Excellent In-Play service, providing tight margins in real time.
- Website interface is attractive and easy-to-navigate
- Generally provide extra value to customers with enhanced odds and special markets
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The tote were originally founded in 1928 after Parliament allowed a company to be created to offer Pools betting on horse racing. In return, Tote promised to return a percentage of profits back into the horse racing industry which they’ve done ever since. ‘The tote’ can still be found at all UK & Irish racecourses and they now have over 450 high street shops. Their online operation was launched under the guise of Tote BetXpress in 2002, with the Totesport brand being officially launched in 2004.
You will get £60 free when you sign up to Totesport via links on Racingbase.
Click here to go to Totesport Read full review »
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Boylesports are Ireland’s largest independent bookmakers for a reason and offer a very competitive horse racing betting experience. With a strong trading department for UK and Irish racing, they are proud to offer early prices on most UK and Irish horse races. Like most other firms, they also offer Best Odds Guaranteed, meaning if you take an early price on a race and if the SP is higher, you will be paid out at SP. Boylesports also pay out on both the disqualified horse and the official winner, meaning that first past the post is always the winner!
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Hits
- Excellent customer service, including live chat
- Give other bookies a run for their money on the big football matches
- Strong trading department for UK & Irish racing
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Blue Square is one of the biggest internet betting companies in the UK. As well as offering Best Odds Guaranteed, on every race in England and Ireland – every day, the firm also offer a better odds offer.
This means that Blue Square offer better odds on winners 40% of the time, whereby you can now have a choice between Blue Square prices and the industry show prices. The bookmaker will offer a continuous price service right throughout the day on every UK race until the off and all the key races are priced by 10.00 AM with all cards complete by 11.30 AM.
There is no change for customers betting at SP they will continue to offer the industry starting price to all customers, meaning that Blue Square has one of the top horse racing betting incentives in the business.
Join Blue Square now and get £10 FREE - use the code MAXIMUMBONUS when you sign-up to be sure of getting the bonus.
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Hits
- Strong range of markets
- Plenty of additional content, such as bluesq TV, i-Bar and Radio Centre
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Bwin are based in Gibraltar and are not particularly big in the UK. However, they can boast a huge presence across Europe, in countries such as Germany and Italy and now claim to have over a million customers worldwide. This is important as they are keen to attract horse racing punters from all around the world and unlike other bookmakers; they price up the head of the market and then offer odds on any other winner.
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Hits
- Brilliant football coverage - name a league and they'll have odds
- Comprehensive In-Play product – possibly the most dynamic and complete in the industry
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Sportsbet (www.sportsbet.com.au) claim to be ‘Australia’s Number 1 Betting Agency’ on their website and it’s easy to see why. They have a website jam-packed with sports, markets, odds and special offers, with lots of promotions available for new and existing customers alike.
Sportsbet is Australia’s oldest licensed bookmaker, with young chief executive Matthew Tripp at the helm, having sold off previous betting companies that he has established.
Sportsbet has operated in Australia for more than 14 years and is licensed in the Northern Territory by the Northern Territory Racing Commission (NTRC).
Sportsbet accepts wagers on Australian and international horse, harness and greyhound racing as well as all manner of local and international sporting, political and entertainment events. City Best, Country Best, Fixed Odds, Top Fluc, SP, Quinellas and Trifectas are available for thoroughbred racing and harness and greyhound are paid at Home Tote.
Sign-up now to Sportsbet.com.au and get a superb A$200 FREE signup bonus
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Hits
- Nice quick website with no flash graphics to slow down page loading
- A breathtaking array of horse racing markets and odds at your fingertips
- A wide range of promotions and offers listed on the homepage, including $200 free bet for new customers
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One of the most recent bookmakers to join the gambling business, SportingBet is a multinational betting company that can be one of the most reliable for being first amongst competitors with their early prices. With their horse racing markets, they can be relied upon to frequently "take a view" enabling punters to hoover up bigger and better prices as soon as they become available. The firm can boast being one of the best around for horse racing, offering loads of offers and unrivalled ante post betting opportunities with more incentives expected.
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Hits
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Great odds on a range of sports
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Excellent global coverage – a good bookie to have an account with, no matter what your language or favourite sports are.
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Strong free bet offering of up to £25 in free bets
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Betfair were responsible for a betting revolution over five years ago, and has since grown into the biggest and most widely trusted betting exchange in Britain. They mix a high standard of service with some of the best horse racing betting opportunities around. Boasting one of the best racing services in the business, they have lured a lot of the online betting community into their business. A vast website with huge betting opportunities, bbecause of the unique way they operate, they claim to be able to offer odds which are on average 20% higher than bookmakers and with in play betting and the option to bet on something not to happen, Betfair must be considered one of the best in the business.
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Hits
- Amazing interface
- Better odds on the more popular markets
- Betfair Starting Price product
- Ability to lay as well as back
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This summer has seen SkyBet concentrate on enhancing its horse racing betting service and they now offer excellent prices as well as live streaming from major meets. They can now rank themselves right up there in the racing betting industry and are proud to claim that 51% of all runners in Group or Grade 1 races in 2008 were top or joint top price at Sky Bet. The firm also stand alone with the amount of places they pay out on in feature races and they often offer extra value with 1% a runner in certain races.
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Hits
- Competitive odds
- Often provide unique propositions on above matches
- Comprehensive racing service for horses and greyhounds
- Smooth registration and bet-placing process
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