The Everest, the world's richest turf horse race, has caused such a buzz throughout the racing and business communities, senior racing administrators have stated they've never seen such media coverage.
"I can't ever remember a time when an announcement about racing became the top trending topic on twitter for example or when a NSW race made the front page of a Melbourne newspaper," said Racing NSW CEO Peter V'landy's.
"It's been unbelievable and my phone has been ringing non-stop from interested parties from all over the world already."
But with the avalanche of interest comes real questions too. So many questions in fact have made their way to V'landy's office, he felt obligated to visit Sky Racing Headquarters to address them.
Most centre on the controversial $600,000 buy-in option, and V'landys is astonished already by the interest...and how positive speculators are.
"I have received calls from Ireland, America, Singapore, and certainly a lot locally," he said. "I can tell you already we have received 35 legitimate expressions of interest to buy a slot."
V'landys said that paperwork pertaining specifically to the buying-in process would be completed by mid next week, "and when that's done, we will send that out to the people who have already expressed interest in buying a slot," he said.
Racing NSW should start selling slots within 12 days.
Things like scratchings on the morning of the race, and the real possibility that the field will be larger than 12 runners, were also addressed by V'landys when he came into Sky Racing Headquarters to expand on the stunning announcement.
"Look, if we get more than 12 runners, we may well include them which will add to the prizemoney total. If we get less, and given the interest thus far I can't see that happening, we'll address that too," he said.
"I am forming The Everest committee to address all variables including scratchings on the day. One option we are looking at is have two emergencies."
Social media speculated whether or not the great champion Winx would be competive in such an event.
When questioned on her, V'landys confirmed that Winx would be targetted - with bookmaker Sportsbet making her the early favourite for victory.
"When we announced it yesterday to Chris Waller you could see his mind working over," he said. "She would be the real draw card - can she beat the best sprinters of the world too?
"I think everyone wants to know that. Chris is a shrewd strategist and he is thinking it over."
Champion trainer Gai Waterhouse weighed in on Thursday too, saying the concept of a $10 million race on her home track is absolutely wonderful and she will support it. She also said that she wants to win it.