Paddy Power, considered one of the best bookmakers for thinking outside of the box, offer typically strong incentives if you choose to bet on horse racing with the Irish firm. 

Unsurprisingly they offer Best Odds Guaranteed on all of their races and should be applauded for being one of the first bookmakers to get their early prices up on the board.  As well as paying out on both disqualified horses and the official winner, the offer their own betting markets, unavailable with other bookies. 

These include betting without the favourite, InsureBet, a way of getting money back if your horse finishes second or third and Match Bets between two different horses.

Join Paddypower today and they'll give you a £100 free bet